BRANDING & HOTEL REPOSITIONING

We take care of your hotel's positioning by analysing your target market, your competitors and your web reputation, and we help you create a coordinated image for your hotel.


Deciding on your positioning is a complex process, which is why it is essential to analyse your market, your customers and your competitors: we gather information on who your guests are, what they are looking for and what characteristics they have in common, we study your competitors and their offerings. Your existence in the market must be motivated. What do you offer that is different from others? What are your strengths? What is your mission? Why should a customer buy from you rather than from the neighbouring hotel? Answering these questions is the first step towards building a defined and clearly communicable identity: your brand. We help you to identify your target clientele and to understand how they are segmented in your market, as well as to update your offer and to identify the type of communication best suited to your business: your client, in fact, must be able to perceive your advantage over others, your value and your uniqueness. For this reason, communication is essential, but it must be targeted. "He who sells to everyone sells to no one. Aware of this, we help you position yourself in the best possible way and build a winning strategy, capable of adapting to the evolution of the market and of your target, allowing your business to remain competitive and aware of its value.



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