We all know that the same hotel room can be sold at different prices, depending on the type of demand. We also know that a hotelier has a number of fixed costs that remain the same regardless of the number of rooms occupied and the price at which they are sold. It is therefore essential to optimise revenue by implementing the right revenue management strategy. We study the market and collect historical data for forecasting and monitoring purposes. We identify and adopt the most effective pricing strategy for your business, optimising your distribution and disintermediation channels. We identify the key factors for achieving your revenue and market share targets and evaluate the effectiveness of your strategies. We monitor competitors' rates and develop the value concept on which to base your competitive strategy. We provide guidelines to the Front Office, Booking and Events departments on individual and group rate management.
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