SMART CONSULTING

We focus on the analysis of the distinctive features of your structure, identifying its strengths, weaknesses and determining characteristics. Thanks to the overall study of the structure and its history, we develop a marketing strategy with realistic objectives to be achieved, controllable and verifiable, and identify the commercial tools necessary to achieve them. The definition of an economically and qualitatively sustainable growth strategy will allow you to optimize your efforts while saving time and energy and, in addition to differentiating your hotel from other competitors, will allow you to reach interesting contacts and turn them into customers.

We all know that the same hotel room can be sold at different prices, depending on the type of request. We also know that a hotelier must sustain a series of fixed costs that remain unchanged regardless of the number of rooms occupied and the price at which they are sold. It is therefore essential to optimize revenue by implementing the right revenue management strategy. For this reason we study the market and collect historical data for forecasting and monitoring purposes. We identify and adopt the most effective pricing strategy for your structure, optimizing your distribution channels and disintermediation. We identify the key factors for the achievement of revenue and market share objectives, evaluating the effectiveness of the applied strategies. We monitor competitors' rates and develop the value concept on which to base the competition strategy. We provide guidelines to the Front Office, Booking and Events departments regarding the management of individual and group rates.

We supervise the day-to-day activities of your hotel to ensure customer satisfaction and implement them to ensure you get a great ROI and always live up to your customers' expectations. From creating a work schedule, hiring new employees and training staff, to managing public relations, overseeing sales and controlling finances, we help you run your hotel smoothly.

We offer our know-how to all companies that identify training as an indispensable factor for their growth and wish to engage in targeted interventions. Training has multiple purposes: to allow your employees to acquire the right skills to cope with everyday activities, in many cases in fact a mismanagement of operations is blamed on employees, but in reality it is the result of a lack of adequate training for them. In addition to improving the performance of your team, targeted training will allow you to build employee loyalty by making them feel valued and part of a project. A company that invests in training is always preferred by an employee. Furthermore, our goal is to train professionals who will allow you, in case of a reduced budget, to cover different roles, instead of forcing you to hire more expensive managerial figures. The courses will be tailored specifically to your needs and will be delivered in-house or online.